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Regarding the watch to be 'passed on to new generations', this is well worth reading:

http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f...

Cutting and insightful. Thanks for linking it.

Thanks! Great insight into how watch marketing works...

Maybe, actually. Return your old gold watch when you upgrade, and get some credit toward the new one. I think they already do this with other Apple devices.

https://www.apple.com/recycling/gift-card/

It's about short term profits to cash in on the hype. I wouldn't be surprised several iterations of the Apple Watch down the line when they abandon the gold edition altogether once the novelty of the product decreases and stays constant.

makes perfect sense to me. People wear watches these days for 1. fashion 2. status symbol (see omega, longines etc)

this just covers the status symbol portion of the market