edit Admittedly the integration of all different types of cards with Passbook is good stuff!
edit Admittedly the integration of all different types of cards with Passbook is good stuff!
It's almost disingenuous for apple to make it sound like this is such new technology...
But I'm not going to complain, now that apple has nfc payments retailer adoption is going to go up so that's a good thing for everyone.
Apple doesn't get info on what you're buying...
and I hope others follow suit.
As cynical marketing, I definitely see the value; in reality, not so much. Amazon, Visa, Petco, PayPal, BrianTree, etc. will still have a record of my purchases and we're on an inexorable march towards wider distribution of that data. How does Apple not having this data materially affect me?What Apple are doing is removing the middleman, purely making this about transactions, not data. This means they're avoiding selling private information as a revenue stream.
This affects you, it causes a filter bubble http://en.wikipedia.org/wiki/Filter_bubble and means you're effectively less free to make a truly informed decision.
So not sharing your private information by default, is fundamental to your freedom. That's why we should all care, and why this is a great decision by Apple.
"blah blah blah, and we don't store your financial information or transaction history. That's easy to say, but the pendulum has swung too far away from protecting our rights as consumers, so today we're doing more than that; we're announcing the Financial Information Security Organization and we're inviting companies to join us in making sure that all of our financial information is secure."
De-facto useless organizations like your FISO example with not enough players on board to start with are just lip service. Essentially you're arguing that Apple should be doing the governments job...
I doubt Apple could have dictated those terms to their financial partners.
Have you ever tried dictating terms to a bank?
Why are we talking about banks? They have loads of partners besides banks/financial-partners... De-facto useless organizations like your FISO example
Having been involved with or setting up [non-financial] organizations, I would hope not to make useless suggestions...I'm suggesting something along the lines of BrainTree's data portability organization (http://www.portabilitystandard.org/). Apple should be able to get a raft of players on board for something along those lines. If not, my original point stands: Apple was making a useless gesture.
It's very surreal to see all the fanboys lose their shit in the audience as if this is a brand new technology.
Edit: Would have been nice if you could pay with the Watch instead of pulling out the phone
That's pretty disingenuous. Everyone knows NFC exists, they're probably just happy it's finally coming to their platform of choice.
> Edit: Would have been nice if you could pay with the Watch instead of pulling out the phone
You can!
You can.
My camera supports NFC, my WiFi router supports NFC (useless though), my laptop has NFC, tons of payment providers do NFC, my LG washing machine has NFC (seriously), and on and on.
Apple is stupid late to the NFC party. NFC is here, and it is already super-popular. They cannot drive anything, they can just follow along.
I wouldn't say it's "super-popular".
In Android, NFC is generally available to developers, but Apple may not want that, given their tradition of hiding complexity and choices from users.