Microblogs have a very interesting hype cycle: first they drop all the features that normal blogs have accumulated over the last ten years.
Then, one at a time, and to great fanfare, they add them back.
Then, one at a time, and to great fanfare, they add them back.
What would a nonliteral change be?
That's not necessarily bad. I don't think byrneseyeview is suggesting this is something you shouldn't do, just observing patterns.