The right way to have more money is to make more money, not cut out trivial expenses.
If you have 10x that amount of money, then your trivial expenses are also 10x more expensive. It's weekend getaways to Vegas vs a cocktail, $100 steak dinners vs a cup of coffee.
This app looks to try to teach some sort of understanding and self control in spending - which is important no matter how much money you think you have.
You'd be surprised how many people get deep in debt from trivial expenses. It's not like these people didn't want to "make more money".