They were denied (by Gruber) the choice to use anything with "Markdown" in the title.
EDIT: source: http://blog.codinghorror.com/standard-markdown-is-now-common...
EDIT: source: http://blog.codinghorror.com/standard-markdown-is-now-common...
2. He actually said that he would like them to go with some new name and see if it takes off, which I think is fair and I don't get the whole fucking drama. Just come up with a name.