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For better or worse, the "someone" who will offer the bundle will likely be Comcast and Time Warner Cable. Their entire business model is based on bundling content to provide it at lower cost than an a la carte.

It's unlikely things will change for them just because they move away from a cable box to apps. In essence that is what they are already doing. Even today you need a cable subscription to access at least a third of the content on Apple TV.

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The problem with that argument is young people spend so much time online. So, it often ends up as a 90$ / month bill for 4-5 hours a week of entertainment. What's really missing IMO is leveraging the huge backlog of entertainment where Netflix only scratches the surface. Cable was great when there where few options for cheap mindless entertainment, but what people want in entertainment not just the NFL or the latest gossip.

So, I suspect long term we are going to see a push for more 'timeless' entertainment. You might only get 100k viewers this year, but if your still pulling 50+k viewers in 20 years that's a lot of revenue over time. Make a great cooking show and it's still worth watching even if it's 20 years old, a travel log of eating establishments ages poorly.

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