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Wasn't this Chris Dixon's deal? I mean, I'm sure Ben and other partners had to sign off on it, but I think Chris lead this one.

Yep. Here's what Chris Dixon wrote about the deal. http://cdixon.org/2014/08/10/buzzfeed/

He pretends people call Buzzfeed a "toy" (like 3d printers) when in reality they call it "trash" (like tabloids). Head in sand.