The ephemerality of its content significantly eases the pressure to censor there.
Heard the word "ephemerality" for the first time. Had to look it up.
Turns out it means almost the same as "temporary". Thanks for upping the vocab.
Has a slightly stronger connotation than "temporary", sort of... extra-temporary, such that it only exists in a fleeting sense. Th term is also used in cryptography: https://en.wikipedia.org/wiki/Ephemeral_key
Well, ya. If content generally vanishes before the DMCA notice arrives via US Mail... ;)