Buffer writes great blog posts, but I just don't see the value in its service.
HubSpot, if you can afford it, is what I enjoy using the most to post to social media because of its Social Inbox.
For Pinterest and Instagram, Piquora looks promising and so does Postris.
Read/skim these articles: -https://blog.kissmetrics.com/automate-pinterest-marketing/ -http://www.inboundio.com/blog/ultimate-list-23-marketing-too...
Another great tool I love for social media management is sproutsocial.com.
If social media drives a good portion of your business, and it will save you time, $120 a year could be nothing to your bottom line.
In my trial and error, I like Buffer the most. SproutSocial 2nd. I haven't tried HootSuite, but recently read they raised an additional $35M in funding bringing their total funding to over $225M at a valuation of $800M - mind-blowing. My favorite Twitter tool currently is TweetAdder.
better UI than Hootsuite and it helps suggest more types of content such as images, texts etc.
But if you don't think Hootsuite is worth $10 a month, then you probably won't think Beatrix is worth $20 a month. I think the target market for these tools is more like people who need to use them for their jobs. Where $20 to $100 a month doesn't matter as long as it's creating concrete value.
Selling directly to small businesses is a harder sell, I think. The ROI from social media is not as immediate as say, something like advertising or an email newsletter - so it's more difficult to demonstrate value in a short time (e.g. a free trial period).
*disclosure: I'm the founder!
I use this Chrome extension, and new accounts have a -green- name: https://chrome.google.com/webstore/detail/hacker-news-enhanc...
Sprout Social has beautiful analytics, but with a hack I can get the same for only a quarter of the price. I also work better with multiple columns so Hootsuite wins me over there. With more than a couple of profiles, it's too hard working out what came from which profile in Sprout.
I was using Buffer free to post content, but Hootlet is built into Hootsuite and gives me Ow.ly URLs for tracking, so I found myself not using Buffer as much then not at all.
Probably the biggest clincher for me with Hootsuite Pro is the price and extra user. I have a client also managing their profiles, so I set them up with my extra user. At $10 a month it's amazing value. Two users on Sprout Social is at least $80.
What do you actually hope to gain from using Hootsuite and how do you want it to help your business?
I'm a developer for HubSpot's Social Inbox and I think our tool is fantastic in helping you schedule/publish content, monitor social media activity relevant to your business, and interact with people interested in your company. If you're searching for other marketing tools as well, I'd suggest taking a look at HubSpot, especially since it integrates well with the rest of HubSpot's products.
Thanks for thinking about using Hootsuite. We think our Pro service is worth the price. There's a free version as well.
It comes down to what your business goals are and whether you believe social media can help you accomplish these goals.
There's lots of great discussion here already. To be honest, this is amazing feedback for us here at Hootsuite as our goal is to provide a tool to securely manage your social communication.
Here's an article on Social Media Today about the benefits of social media monitoring, and how Hootsuite helps people do so: http://ow.ly/Bg3E2.
If you have any questions or would like us to help get you set up with a Hootsuite account so you can try it out, reach out to us at @HootClub.
- David from Hootsuite
For $9.99 a month is more than worth it BUT you need to take your time to master the platform if not you will not get proper results. Also is very important that you prepare a social media marketing strategy so you know exactly where you want to go. No matter what your social media goals are HootSuite will have the tools you will need to make it happen.
So give it a try and if you have any questions HootSuite customer support is awesome. Also the HootSuite forums are great to ask because the HootSuite community Ambassadors are always happy to help.
www.12perks.com
/ Toby
Also an open source desktop version is under the works in python so it will be cross platform.