This comment misses the point. The first goal of a startup should be to solve a problem. Companies identify problems and offer solutions to customers. If you've started a company without having identified and solved a problem a lot of people face, you've already failed as a business. Trying to organize a "community of passionate members" should be considered incidental, particularly considering that the overwhelming majority of successful companies (particularly young ones) have no organized "passionate" community whatsoever. You don't need to spend your free time hosting events to rally people around your brand identity if your product is legitimately good and useful -- and if your product is legitimately good and useful you'll attract brand loyalty organically anyway. Trying to do this in the opposite order by attempting to bind people to a brand that hasn't proven its worth and doesn't actually do anything worthwhile is going to be futile.