At first I thought he might be serious, but the practical examples made it seem more like a joke, since the subtlety was somewhat lost there. Like this part:

Once a product is released, focus on fixing bugs, not adding new features. All overacheiving companies try to do the latter and fail. Instead, have a single new functionality, maybe along the lines of ‘New ! Option to save your work’. The rest should be all bug fixes. This will dramatically improve the quality of your software and PC magazine will give it 5 stars.