This is really good. With the boring, generic, exact-match domain you've given it I was expecting something spammy. Is your aim to go after the SEO benefits or would you consider renaming it to something a bit more characteristic?
edit: Further reading of this thread show how many other solutions there were, but the author couldn't find. So maybe the problem is one of marketing, and picking a descriptive domain name might be what's needed.
My goal with the domain name was to have it be extremely easy to remember (and descriptive!).