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I dont understand what you are offering, it seems like a more limited version of Google Analytics! Also theres mixpanel and tons of other analytics services. You need to explain your product a lot better and explain how you are different than all the other analytics platforms.

Perhaps consider working with a marketer?

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The presentation is not the best, I agree.

This service allows you to auto-send emails based on tracking pixel hits (which is something GA can't do).

They are focusing on tracking and taking action for a special type of event (login). A retention email ("Hey, we haven't seen you for a while") is a great strategy to convert idle users into active customers.

Why would you need a third party to handle that? Just analyze your logs and spam the inactive users for free.

Yes but the copy on the site doesnt explain this, why should anyone sign up for vagueries?

Additionally, most other analytics tools do this, but this one seems to have a similar price and limited functionality.

Not saying it wont work, just that the messaging needs a lot of improvement.

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