I agree they should rename, and after they rename, no one will give a crap about Markdown anymore.

Remember Hudson? Maybe you've heard of Jenkins? Exactly.

All the big players who make use of Markdown are on board with this. If they all adopt this "standard" whatever it's called, it will effectively spell the end of mass usage of "Markdown" as it stands now.

That's why this keruffle is so stupid. Then again, renaming will take away the attention from the stupid yelling over the name, so maybe they should just do it and deprive them of it. Call it Sparkdown or Harkdown or something so the connection is still apparent and move on.