I've thoroughly enjoyed and learned from every bit of Traction Book thus far, highly recommend to anyone who is considering purchasing.

I originally posted this on the GH AMA but my account was pending moderation and I got skipped... so.. while you're both here:

Do you have any recommendations on using the traction channels to solve the chicken and the egg problem? Or any other specific reading towards solving the C&E problem?

Do you have any methods for tracking conversions in offline channels or is it basically just talking to your customers and asking how they heard about you?