Ice bucket challenge: Why ‘charity narcissism’ is good

with regard to "viral ignorance," the author notes:

A sense of cultural righteousness often leads to oversimplification (http://thesocietypages.org/cyborgology/2013/10/11/you-wont-b...) of complex issues, for example, as noted by PhD student David Banks in a blog post about feel-good clickbait phenomenon Upworthy. Sharing Upworthy videos to show your peers how compassionate you are can help the spread of false information. Many gloss over inequality, or present complex socio-political issues in a simplistic light, says Banks. “Ignorance goes viral,” he quips.