The chapter on priming in "Thinking Fast Thinking Slow" completely ruined the book for me. The very premise of the book is (paraphrased): "I will teach you to overcome bias and think rationally" and then here is an entire chapter that should make anyone with a critical eye strongly question the research. Even if one is ignorant of the issues these experiments have with reproducability the experiment design itself is terrible, and there seems to be no way to draw the wild conclusion that are drawn. Not to mention that if priming actually worked as claimed you would see it become a hotter topic among marketers than SEO. I fail to see how a world expert on cognitive bias can fail to question such an obvious fault in a topic that he covers in his own book.
[0] http://www.nature.com/news/nobel-laureate-challenges-psychol...