Rich people and poor people tend to fall for the exact same scams. The Vast majority of VC's are really running get quick scams to separate people / institutions with money from it. And if you dig into it so is much of the banking sector.
EX: Morgage backed security's are really AAA. See savings and loan crisis part 237: http://en.wikipedia.org/wiki/Savings_and_loan_crisis Yes, the banking sector collapsed twice in 15 years, look out 2020. Or roll back to the stock market crash of 1973-74 where the dow lost over 45% of its value. Followed by 14% annual inflation!
Budweiser is a classic example of non scam product targeting that demographic. And there plenty of others. Just think bingo card creator not twitter.