> the question is: do you trust google?

This is too myopic of a question. Do you trust Apple? Do you trust Microsoft? Do you trust ____? There are arbitrarily many of these questions to ask.

What really needs to be asked is: how can we establish levels of trust in companies and services that handle our digital information that approaches the level of trust we have in our direct, inter-personal connections?

Not ratting on your friend is trust established through close social connections. Trusting Google to not sell you out is a level of trust established... how?