The rest is the story of how the "picture" element came to be, which is a very interesting story but has nothing to do with how it'll make the web faster.
Even when it publishes stuff from Ars or wherever, I often skip the article and just read the comments here because they're much more insightful and if there's anything good, the commentators here know better.
The demand at news sites that they keep churning out news no matter what is what lowers their quality. Sometimes there just isn't anything worthwhile to read at the moment about a topic.
It's the rest of the story that needs to be told.