In Firefox 3, the default value for the lifetime of entries in the browser history was changed from 9 days to 99 days. In subsequent releases, it was changed to "indefinite, or whatever's reasonable, after applying some heuristics for the machine we're on".
A while back, I imagined bringing page content itself—and not just choice metadata like its URL and title—into the purview of the browser's history backend, too, effectively enabling WYGOIWYGO (What You Got Online Is What You Get Offline).
(I started off, funnily enough, not trying to imagine the next logical step in the "moar history" march, but instead with the Internet Archive in mind. I was trying to think of a way that would give ordinary plebs a zero-effort way to add to the Wayback Machine actual archived content in the same way that Alexa and the Internet Archive were slurping in data from the Alexa Toolbar about what pages are getting hits out there.)
After the stuff that happened last January with Aaron Swartz, I was even motivated to write up some use cases and gave it the codename "Permafrost":
Ashley just wants all the content he bookmarks (or simply accesses) to be always available to him, without being frustrated months or years from now by 404s, service shutdowns, and web spiders stretched too thin, allowing his favored content to slip through the cracks of their archiving efforts.
- < https://wiki.mozilla.org/Permafrost >
Even so, it remains one of those projects that I should really get around to kicking off someday, but may never end up starting, much less get close to "completing".