Microsoft is not a person, but it is an organization, and like every organization has a corporate culture. For me, it's absolutely like having a character, exactly like a person has. It certainly starts with the founders, but grows with the company through years of hiring decisions, personal example, and internal communication.
A company, as an organization, can be intelligent or stupid, creative or conservative; it can have social intelligence (Facebook), or it can never get it right with people, but be an excellent engineer (Google). So I don't see why we shouldn't treat an organization as being moral, or immoral, humane or inhumane. By these lines, it's certainly a valid question whether Microsoft is showing character, and high moral standards, or is it simply doing it for personal gain.