A closed-source integration service is not an open platform, and this is especially relevant when it is an integration platform. I am betting (and building something towards the same ends) on more people embracing and promoting open alternatives than at any time before. IFTTT's market is huge. There are millions of programmers around the world who'll never write any code outside work, and they vastly outnumber the rest of us. The next step in open and free software will be making coding, forking and deploying apps as easy as editing Wikipedia.