Segment adds code-less ecommerce analytics

segment.io

15 pointspkrein3 comments

Has Segment been in beta? This looks like the same offering they've had for a while (cool as it is). The realtime debugger of everything that's passing through their integrations is a lot of fun to just sit and watch.

Glad you like the debugger :)

Our libraries/SDKs for web, iOS, Android, Ruby, Python, etc have been out of beta for a while.

Today we're releasing plugins for ecommerce platforms like Magento so that you can set up complete analytics tracking on an ecommerce store without writing any code at all. Then you have the ability to send that data to 108 different tools just by entering API keys and toggling them on.

Store owners typically have to hire a consultant/developer to add each new ad pixel or analytics service, so these plugins save them a huge amount of organizational headache, and let them move a lot faster.

I'm super happy to see Segment go in this direction. All the e-commerce tagging was the hardest to do and yet the most valuable for analysts. And hooray for making more stuff free!

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