Mozilla rolls out sponsored tiles to Firefox Nightly’s new tab page
thenextweb.com
thenextweb.com
It serves google no purpose in Chrome -- why not just let me turn it off? Especially in an enterprise environment like at the office...
I don't care much about this sponsored tab fuss but that is some serious BS logic.
Feels like UX goes in circles. The web of the 90s was "Show as much content as possible". Google came around and it became "show only the absolutely crucial stuff". Then facebook came around and we're back to shoving as much crap down the monitors as possible.
Feels like we jump from one extreme to another all the time. And yet, the Google.com homepage remains clean and uncluttered (yes, there's more stuff than there used to, but its still 90% whitespace).
Take it this way: When you create a new folder, a file manager won't show the contents of other folders you often access just because it's "best that you see content". Or when you empty your inbox, gmail won't show some random popular emails. So on.
Showing popular sites is a good idea at its core but if you're on a fresh profile, well you're on a fresh profile. Make money off firefox of course, you need it, but "it's best you see content" is bullshit justification.
I've got a Samsung SMART TV that comes with something called "Smart Hub". In the same way as Mozilla they've pre-populated a number of applications that could be useful. This means that Netflix and Youtube are now a single click away for me and usable as soon as the TV is powered on. If they hadn't pre-populated something in the Smart Hub, I'd have to dig through the catalog for to find the apps I want to use, and I'd be staring at an empty screen trying to figure out what I need to do on that page, which is probably the same sort of experience that new users might feel trying to navigate the web.
Defaults help you get started fast, and having "something" rather than "nothing" doesn't automatically mean "cluttered".
You might as well be Microsoft saying it's fine that IE is default and bundled with Windows, thus effectively pushing Netscape out of the market.
This is also the exact mentality that leads to bloatware on PCs and phones. The person that put it there thinks it's helpful, even if it took a bit of financial persuasion.
It wasn't just that IE was the default browser that caused MS problems in Europe courts.
The fact it was low level welded into the OS merely made it possible for MS to argue it was necessary to be in by default for technical reasons as opposed to being a business decision.
Firefox itself used to come with a somewhat large set of default bookmarks I believe. For Google, Amazon and some others. Those weren't sponsored but they also did not take most room on a UI element users are going to see reasonably regularly.
I'm arguing that the tiles being empty is completely fine. I don't even use firefox anymore, so this is of little importance to me personally - I just think that it's wrong to say "it's best for users to see content". Sometimes, it's good for users to see emptiness. It is something we game designers use quite a lot in video games actually: Introduce the user to a nearly non-existant interface and gradually introduce new elements as the player becomes more familiar with some mechanics. I recommend the first hour of Borderlands 2 as the prime example of this.
Wikipedia's got millions of pages of content but barring some self promotion it doesn't have adverts. Mozilla could have used any of those pages of content if they were just concerned about blank tiles. Indeed there are tons of options that aren't paid advertising from help pages on using FF to a list of the top [U rated] sites used by FF users to links to the most used add-ons/extensions/themes and such.
To recapitulate, it's bullshit because that line is is trying to sell us on them being stuck and having to place advertising in the browser. If they think it's the right thing to do then they should be convinced enough to say "we thought it best to put advertising in the browser", if they're not convinced and feel they need to make excuses then it's highly likely that it's the wrong thing to do.
I expect more from Mozilla, perhaps this is what the change in leadership is bringing us?
I recently had to deal with a completely fresh Firefox and the empty tiles were quite annoying.
A few years ago a Mozilla engineer talked about advertisement and how ads should not annoy users but benefit them. His example was high-end fashion magazines, which people happily buy - not despite most of the magazine consisting of ads - but because the magazine was mostly ads. The ads are beautiful and tells you what style is in vogue.
Advertisement can be mutual beneficial.
Of course the tiles aren't so bad. My objection to them is mostly on principle, out of fear that it's another step in Mozilla becoming excessively beholden to advertising interests.
What if wikipedia put ads?
Mozilla may be a non-profit, but they are in the advertisement business already.
This could very conceivably be used to display ads, e.g. Company X pays site Y to have an ad as part of site Y's tile.
[1]https://support.mozilla.org/en-US/kb/how-do-sponsored-tiles-...
With any possible objective definition, Firefox is now adware.
But early Mozilla was supported by its users, through donations of both code and money. Volunteers also spearheaded the hugely successful "get Firefox" campaign. Thanks to Google money, Mozilla can now afford to pay top dollar for engineers and prime office space on the Embarcaderro. That is not necessarily a bad thing, but I sometimes wonder if it may have made Mozilla a less focused and user-centric organization than it used to be.
And "get firefox" is part of the reasons the google thing worked - it increased the userbase drastically. But it never was a viable way to make money.
The Mozilla Corporation was founded in 2005 because Mozilla was generating so much cash (mainly from Google search), that they got in trouble with the IRS. That was only 2 years after the Mozilla Foundation was created!
The bulk of their revenue has always been advertisement.
As for code, they still very much rely on the open source model for new code.
It doesn't mean I don't understand you and don't agree with you, but you have to bear in mind that Wikipedia doesn't have competitors while Firefox has, a lot of them. And they don't need money, they don't need to display you advertising: because they ARE advertising (well, kind of, but not too far away in the Google and Opera case).
> Adware, or advertising-supported software, is any software package which automatically renders advertisements in order to generate revenue for its author.
Search was sold, but search was/is an integral part of web browsing and so was going to be in there anyway. Adverts on the new-tab tiles aren't necessary - if content is necessary there it doesn't need to be paid advertising.
He made a succinct point that others hadn't made, IMO that adds to the conversation.
1. It shows ads only to a small fraction of new users and for a limited period of time. 2. It uses ads to provide a revenue diversity. Ads are just a new revenue source. Not the only one.
Nope. Mozilla primary income source is Google (and Bing, amazon, ebay) paying to be the default search engine (and a search engine included in the search bar). And then there are users donation, which are slowly but steadily growing. Yet they are way under Mozilla's needs.
Not that I like this development, but I think it basically is what it is, in the absence of a genuine alternative.
(edit after 25 mins: actually, someone mentioned Iceweasel and Icecat up the page a way, neither of which I thought of - I guess there are genuine alternatives after all.)
For me, Firefox reached its peak just before it switched from the classic download window and has been going downhill ever since.
It's now rapidly going in the direction of too many formerly promising open-source projects - the core developers feeding back on each other until they go the way of the fashion industry - "This is what you need. Everything that came before is useless and must be discarded", repeating every so often.
Honest question: have you donated to Mozilla? And do you use Firefox? (If the answer to both of those is not 'yes', it's hard to claim that they should abandon their primary source of funding and rely solely on user support.)
(Yes, getting every user to donate is logistically impractical, but it's useful to think of the per-user cost when talking about consumer software.)
[1] http://www.slideshare.net/nprresearch/sustained-giving-resul...