Also, keep in mind that while rice can use a lot of water (600 gallons or so to produce a pound of rice), it's small fry to beef, which is an order of magnitude more. Or if you want another beloved non-meat product for comparison, an equivalent weight in wine probably uses on the same order as rice (significantly more for less careful wineries, somewhat less for efficient ones).
Not that I'm against the state taking a hard look at all agricultural, industrial, and residential water use. Just not sure we should be picking on rice in particular...