It looks as though the "emitter" of information (the person who begins the communication) used two different motor movements -- one that represents a 1 and the other that represents a 0 -- to communicate a stream of binary information. An EEG picked up those motor-based signals from the subject's brain.
Then that binary information was sent to another location, where transcranial magnetic stimulation was used on the "receivers," who sensed the 1s as visual stimuli and the 0s as no visual stimuli. After each bit was communicated, they told the researchers whether they saw any visual stimuli.
In other words, the "emitter" didn't just think of a word and that word somehow magically popped into the heads of the receivers. We're a loooooong way off from that.
In fact, if I'm understanding this correctly, the entire gimmick about words like "hola" and "ciao" being transmitted is misleading, or at least irrelevant in terms of what was actually achieved.
Really, the best way to sum this up is:
Binary information is transmitted with significant accuracy using non-invasive neural sensors (for detection) and non-invasive neural stimuli (for reception).
And indeed, I have a sneaking suspicion that neither the accurate detection of binary signals using EEG nor the accurate communication of binary signals using TMS is particularly groundbreaking ... in which case, the only thing novel about this study is that the researchers decided to pair the two.
EDIT: Actually, the paper seems to be implying that accurate communication of binary signals in a computer-to-brain interface is indeed groundbreaking (From the introduction: "the realization of non-invasive CBI in humans remains elusive") but if that were so, one would think that the EEG component of the study introduces needlessly complexity; the researchers could just as easily begin with a predefined stream of 1s and 0s, rather than trying to extract them from someone else's brain.