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Comment by orasis | Hacker News Reader

Note that this is under their People analytics, which is going to cost you a minimum of $1,800 per year for over 1000 users.

Dear Mixpanel: When you say "mobile", understand that us "mobile app developers" don't make any money on less than 100,000 users. Your pricing is configured for enterprise Saas where the customer lifetime value is far higher than mobile. Please either change your pricing or stop calling yourselves a "mobile" analytics company.

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Yep, some companies I know have scaling issues with Mixpanel's pricing on the analytics side of things (because you end up paying basically 2-3c per user / year just on the people plan, and probably another couple of cents for events) - it might work OK if your LTV is pretty high but for anything consumer oriented it's tough to scale to lots of users.

I'd seen pretty good pricing from Amplitude ( https://amplitude.com/pricing ) at scale.

I completely agree with this point that it is extremely challenging to make money on mobile. There are options, however, in the market if you are looking for a mobile A/B testing platform that understands this.

To be completely open and honest, I am a co-founder of Taplytics. I just wanted to hop in here and point out that we have a Startup Plan that gives independent developers and mobile teams completely free use of our platform.

Same issue. Our apps actually are for B2B, but they're ad supported so it's hard to make the numbers work on per-user People pricing. (We also don't really have "users" since pretty much everything is available without logging in, but that's a separate issue).

But I'm willing to accept that that just isn't a niche Mixpanel wants to target.

Just checked it out, and you're right

They're essentially charging 3.6 to 55.6 cents per user per year for the 1000-50000 user range.

That's damn expensive for their low-end tier.

Optimizely has very reasonable pricing also https://www.optimizely.com/pricing

The Leanplum guys appear to be quite a bit cheaper: https://www.leanplum.com/pricing

$79/month for up to 1.5k users.

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