You’re afraid to lose friends by bugging them about your startup. Those people aren’t your friends make new ones who want to see you succeed.
This is bordering on a cult mentality. And not just in the weaselly framing of what it means to "see you succeed."
Asking friends is fine, favors are things people do for eachother. But imposing on them because you prioritize your business over their friendship is another. If you're straining a social relationship just to improve your business, you're most likely the bad friend.