This is more comparable to if Apple made an application called "Camera" and then Google did the same.
Microsoft did not invent hyperlapse last week. They showed off a method of producing a hyperlapse. Instagram now has another method of producing a hyperlapse.
Here's a video that, coincidentally, was also published last week about shooing a hyperlapse with a DSLR.
It looks like Dan Eckert coined the term for this video: https://vimeo.com/19441262 then later used it to refer to the general technique, for which he registered http://www.hyperlapse.com/ in 2012. Other people started using it, like https://vimeo.com/50238512, and now Microsoft and Facebook are both developing applications that both use the term to automatically create hyperlapse sequences.