Can't we just let people conserve resources without complaining that they aren't doing enough in other areas?
I own a Prius. I don't care about being "green". (I'm not some "drill, baby, drill" wacko, but I do think that saving the environment is a collective action problem to the extent that "doing my part" won't make any real difference.) I bought it because it's a really nice car, the price was right, and I really enjoy infrequent, cheap visits to the gas station.
Similarly, I'd love to own a Tesla, not to be "green", but because they're really nice cars and I enjoy the thought of never buying a gallon of gasoline again, even though I know it won't save me money over the Prius unless gas goes up to about $500/gallon.
I don't think I'm very wasteful in my life as a whole, either. I believe my house is smaller than average for my area and the size of my family, although I wouldn't call it "small". We use public transportation a lot, and specifically moved near a Metro station for that. We have lots of LED and CFL bulbs. High efficiency equipment keeps my electric and gas usage down. But I do all of this to save money, not to placate my inner Greenpeace. And if you want to bring large-scale change, that's the angle to push on. "Save money," not "save the planet."