51% of newspaper executives think they can charge for online content

A few data points extracted from the slides by the author that I also found interesting:

- Seventy percent of core loyalists online are also readers of the print edition (meaning they subscribe or they picked up a copy in the past seven days).

- Newspaper sites made next to no revenue from behaviorally targeted ads or local search advertising in 2008.

- Classified advertising accounts for 16% to 22% of online revenue for newspapers, though that’s expected to decline this year.