I attended a talk by one of the developers of this system, and since earthquake warnings are so short (tens of seconds), it's unlikely that traditional alert mechanisms can be delivered to the general public. As such, the primary consumers of the device will be places like nuclear power plants and major industrial operators who are willing to install special alarms.
The other example he gave was giving doctors performing surgery time to step away from the patient, so that they dont turn things into a real life game of surgeon simulator, an example I personally find to be extremely horrifying and nightmare inducing.