By and large, most uses of machine learning don't get much value from better machine learning in the sense that, given finite time and resources, you'll probably get better results on your problem by spending time on feature engineering instead of on machine learning improvements.
Some of the new deep learning techniques though have achieved good results on a large variety of problems in more of a "just plug it in" sense. My favorite example of this is this paper: http://machinelearning.wustl.edu/mlpapers/paper_files/ICML20... , which handles both sentence parsing and scene decomposition. They get competitive results on wide-ranging problem domains which have traditionally required lots of fine-tuning to do well on.
So the hope is that deep neural networks will provide improvements in the same way that SVMs did 20 years ago; that people will be able to just dump numbers into a more or less black box algorithm and get better results than they currently do. And indeed, I'm guessing people were as excited about SVMs in the 90s they are about deep neural networks today.