I think there have always been people who run hosting services on a shoestring.
It's pretty easy to do if you are (1) doing everything yourself (meaning not paying people who know less than you and don't work as hard as you) and (2) you don't think about capital investments the way a 'real' business does.
(Some people, with $X in their pocket, will spend it on servers and so long as the cash flow stays positive after that they aren't going to be concerned about getting what they 'deserve' for their investment.)
I was the "technical cofounder" for Brazil's #1 chat service back around 2000, and the nontechnical guy was always finding the cheap hosting service of the week. (We were always hosting in the U.S. because this was cheaper and it would have been hard for the Brazillians to stop us from running a competitor to the state phone company)
We got some incredible deals, maybe 50% or 1/3 the price of "normal" web hosting, but there were some times when we had the move the site in a hurry, even once restore it from backup.