In their experimental setup, they target 20 mA/cm2 current density. To achieve that, they can just increase the amount of catalyst they use. The geometric area (cm2) will remain the same, but the surface area will increase which will correspondingly raise current density. For example, one can stack sheets of carbon aerogel to achieve the same current density.
Making it more plausible I suppose. The only thing I have a problem with is that they used a battery, which required electricity to be initially charged. The electricity had to be generated somehow. If we plan to use <insert renewable energy here> to charge the batteries to split the water to generate the hydrogen to power our cars, I think very few people will be driving.
Article links to the paper. Unfortunately only the abstract is free. Seems like the advance is making it more efficient. Electrolysis at a usable level with just AAA-level voltage.