Obviously, I am of the opinion that automatic media playback is a "no no" and I personally dislike the practice. The use of automatic media playback is a red flag in my mind that tells me, "This website is not primarily user-preference driven and is likely something that is about to show me a marketing pitch. The owners of the website do not have a problem with surprising me and/or others nearby due to an oversight or marketing interests."
This thread deserves to be at the top as a reminder to web services and design staff. I realize that decisions for auto-playback likely come from above. If I were in a position of subservience and the directive came from above, I would offer my advice that this behavior is pushy and may turn away users.
I'd appreciate it if web sites asked me before blurting out music - it seems with HTML5 people have forgotten the annoyance of Flash banner ads.