Hey, Tanuj from Estimote here. Stickers and Beacons are meant to be complementary products. Beacons are great to attaching to fixed points inside venues - museums, stores, sports stadiums, etc. They add location context to a physical space. Stickers, on the other hand, are small and discrete enough to be attached to objects. Put it on any item to turn it into a nearable, a smart, connected object that broadcasts data about its location, motion and temperature. You can read more about our vision on our blog: http://blog.estimote.com/post/95382199590/nearables-are-here...