Paul Buchheit: Left brain, Right brain, and the other half of the story
paulbuchheit.blogspot.com
paulbuchheit.blogspot.com
The left brain is NOT a "serial processor", and the right brain is not a "parallel processor". Those are bullshit analogies.
What the main difference is, is the left-brain is usually specialized for fast, categorical processing using a smaller field of information, wheras the right-brain is usually specialized for broader, global processing.
The whole brain uses parallel processing. Also, kids who have huge sections of their left brain removed (due to epilepsy) are still able to develop language abilities in their right brain. Language processing can be done on both sides of the brain.
You can test for hemispherical differences in people by either the left or right part of their visual field. The left hemisphere processes the right visual field, the right hemisphere processes the left visual field. The right side of the brain actually processes language faster\better in some instances, like getting jokes. This is because you need to activate a wider field of connections to pick up that such a grouping of letters (the word) can have multiple semantic meanings.
The difference isn't serial vs. parallel. That's bullshit. The whole brain is parallel everywhere. The difference is in the field of focus. How much data do you look at to draw a conclusion. Left-brain: smaller field of information, "local" processing, can categorize faster. Right-brain: broader dataset, "global" processing, categorize slower.
As a cognitive science student I wanted to clear that up. Also, intelligence is extremely varied people are not either "left brain" or "right brain", there are lots of different processing heuristics that might be occurring that different emphasize over others.
I was also somewhat surprised the TED crowd stood up at the end. My theory is that they will do that for anyone who tells an emotional tale instead of a cerebral one.
I face the same issue when I drive home from work, too. It's usually when I see my daughter's face that I can power-down the left brain and start seeing the big picture.
Without ERBN, there is not enough reason to proceed. But you must also provide the buyer with enough data to flip his LRBN.
This site has a better explanation and a graphic:
http://www.deankennedy.com/blog/copy-tip-26-persuasive-sales...
From what I've read the Left Brain is the 'communicator' as well as the 'logician'. I suspect this is the reason why discussion of probabilities, risk and 'expected returns' are often fraught with confusion - because the Left Brain doesn't really know how to process these things. The Left Brain prefers to round probabilities to 0%, 100% or 'unknown/50%'. It seems like many of the science/policy debates in the world (and on HN) are caused by people having different rounding criteria and starting probabilities.
I don't think this is because right brained people aren't thinking logically. I think it's right brained people are more apt to realize that large chunks of the human experience can't be conveyed through language, and that the scientific method is unfortunately broken for these areas of the human experience. (Because without language you can't define phenomena, have multiple people test stuff, etc.) Thus they realize that they can't discover the truth on many issues without taking the experiences of others at face value, even if it means getting snowed once in a while.
If you don't believe me then there are many substances that can make one temporarily more right brained, so you can see for yourself. :-)
I have the opposite theory.
I think that's the ultimate goal when dealing with yourself: creating peace between both halves of your brain. Max found enlightenment by staring into the sun, and wasn't ready for the power it wields, and went crazy.