From my perspective Lisp is a powerful language because of its genesis in research. The question wasn't "How do we make a tool to make this hardware do what want?" but rather for a research goal.
If you want to read the actual original Lisp paper look up: Recursive Functions of Symbolic Expressions and Their Computation by Machine, Part I John McCarthy April 1960
Paul Graham covers it nicely in this essay, especially the "What made Lisp different" list about 1/3 in http://www.paulgraham.com/icad.html
Lisp has had expressiveness we're only recently seeing in popular mainstream languages now. It has to do with the design, the simplicity, and how Lisp expresses problems. I've often heard it described as "the language gets out of your way." That's why Lisp.