- Stop allowing OEMs to bundle third-party crapware with Windows OS. This will go a long way to building a better view of Windows. Charge license fee from them to make up the difference. They can afford it. How much profit do you really need?
- Don't change the name, make it better. You'll only confuse the people for whom the big, blue E is the Internet. Yes, I have people I know who think the E is the Internet. (How do they dress themselves in the morning?)
- Incorporate a sandbox in IE to help protect the idiots who are too ignornat to not surf the Internet as administrator. (Better yet, also suggest a non-admin account for daily use during first launch.)
- 90%+ of all malware getting on computers is a direct result of people surfing with admin rights. Once this is taken care of, the dropoff rate for infections is amazing.