This is the result: https://www.youtube.com/watch?v=qjD9VvhXJrE
I think he succeeded - it's one of the best brand videos I've ever seen.
This immediately makes me want to calculate the Maersk pole of inaccessibility just to prove them wrong. Maybe xkcd can get on it. (see http://en.wikipedia.org/wiki/Pole_of_inaccessibility)
But I don't think Maersk (or anyone) does much work shipping across land on Antarctica. They do supply some of the research stations[1], but these tend to be on the coast.
Given that, I'd imagine somewhere in the middle on Antarctica would be about the furthest.
That's the core of any really successful business, package a challenge in such a way that the rest of the world takes it for granted, internalize the complexities and reap the rewards that go with taking the responsibility for doing so.
Excellent corporate video, one of the best I've seen.
This is about 12 minutes long, has a fairly well known British Actor narrating, a well known film director, involved lots of world travel and various types of specialist equipment operators, lighting and sound folks.
I wouldn't think you'd get away from this for anything under $20m, and wouldn't be shocked to hear it was $30m.
Serenity, a 119 minute feature film, had a production budget of $39M.
Of course, there are probably higher costs for a "documentary" like this Maersk one, primarily because of fixed-costs and international travel, but I couldn't imagine that it would be more expensive per-minute by a factor of 7.
Serenity's not a great example though, normally a movie like that would've been closer to $100M at the time. Source: http://en.wikipedia.org/wiki/Serenity_(film)#Filming
[1] http://www.porttechnology.org/news/we_are_maersk_worlds_larg...