What am I missing? Thoughts?
Also, it certainly doesn't mean they'll put Kash out of business if they do (and if the Kash team succeeds). For example, I don't expect Amazon Local Register to put Square out of business.
However, I clearly see the many benefits for the retailer. They are saving money on transaction fees, avoid charge backs (maybe?), get paid more quickly, and is free for businesses charging under $100k.
I think in the back of my mind when I posted my previous comment was the classic chicken-and-the egg problem. Lots of benefits for retailers, but only if customers use it. Possible benefits for customers, but only if retailers accept it. I think that many of the other larger existing players in this space already have most of the infrastructure in place (eg, Square) and have brand recognition to boot. So, I see a very large uphill battle for Kash in this space with their business model. However, as you point out, it isn't necessarily a zero sum game and Kash could exist along side competitors. It will be interesting to see if they can differentiate themselves in some way and/or execute better in some way.