Erm, your sourced numbers are off. I think the article you're quoting is specifically looking at brand value, not enterprise value:
Heineken enterprise value: $57bn [1]
American Airlines enterprise value: $36bn [2]
Yum Brands (KFC parent company) enterprise value: $37bn [3]
Audi looks to be about right, and Ferrari is still a private company so their EV is a bit harder to quantify. The rest of your numbers are also harder to quantify; so I won't take issue with them.
I agree with you that it's fallacious to compare SpaceX to WhatsApp because the vast majority of WhatsApp's valuation comes from the terminal value. Given that WhatsApp was purchased largely with Facebook stock (which also derives its high price from a large terminal value) I would say this is a case where Facebook basically paid for WhatsApp in "Facebook bucks", not actual US dollars. Since Facebook and WhatsApp are in largely uncharted economic territory, there is a large degree of potential error in the terminal value. SpaceX, meanwhile, is in an industry that existed prior to 10 years ago, and is thus a lot easier to accurately peg a terminal value to. Additionally, SpaceX requires a significant amount of capital investment to grow and perform additional research, while WhatsApp can scale enormously with very little capital needs.
[1] http://ycharts.com/companies/HEINY/enterprise_value
[2] http://ycharts.com/companies/AAL/enterprise_value
[3] http://ycharts.com/companies/YUM/enterprise_value