Google: The cost of hardware is falling faster than the price of cloud
networkworld.com
networkworld.com
Is this referencing storage or compute? If Google Drive is using deduplication for consumer data, that would also be reducing costs.
Also, Amazon EC2 Spot Instances are priced on an auction system, so you can get a rough idea of the market-clearing price from the spot price. (With some distortion because Amazon controls the allocation of machines to spot vs. on-demand services.) Currently it's about an order of magnitude lower than on-demand prices, giving you some idea of how much farther prices could fall and what Amazon's profit margins might be.