Guys, we are launching our handcrafted shoes on Kickstarter and are trying to build a pre-existing community to get backers. Our team worked hard to build this page, but conversion rate is quite low. Only 5% visitors signed up to get engaged, while in survey we had over 95% people admiring the quality of the craftsmanship and shoe designs.
Would really appreciate if you could give feedback on how to improve it or what hacks we may use to improve the conversion rate. Thank you.