It's a shame that we're reduced to posting our outrage on the internet and left with no real actionable moves on the issue. We can fight it by working towards encrypting our data/traffic, but we can't force a public conversation on the issue that would result in stopping the all-out effort to collect an analyze the actual data. We'll forever be in a cat-and-mouse game over the issue. With the people involved in this having a significant leg up over the global community and always being one step ahead.
I get that this sort of thing can, and likely is, used to protect the general public from nefarious actors. What's a shame is that at this point we assume it's also used against the general public, an assumption that comes with good reason.