I suspect that it appeals to hackers who have an appreciation for visual aesthetics. You know how dogs can hear sounds that humans can't? Well, some people can "hear" and appreciate the language of design in ways that maybe aren't apparent to everyone. I sometimes strain to hear this sort of thing and I can appreciate that perhaps some people don't "hear" it at all.
I see some people have down-voted you. I'm going it up-vote you because I believe it was a valid question, if maybe inelegantly put.
A reader liked it and posted it. And apparently enough members if this community liked it as we'll so their upvoting made it to the front page. That׳s how.
Alt. title: "Hipster News".
But seriously, good question. I like stuff like this, but I have no idea how it fits the content of this site.
It's a guy thing. A high percentage of semi-retired tech entrepreneurs fancy themselves fine art photographers. Most of the rest just love stylish gadgets.
There is no "content of this site". Interesting is not a subject.