Yeah, it's really a bit basic for an institution like Tate. Have you seen the other leading contenders for this project though? Also pretty weak. http://www.tate.org.uk/about/projects/ik-prize/ik-prize-2014

Personally, as a serially apostate UK-trained computer scientist who is now an art/architectural historian, this kind of thing makes me question the superiority of London's museum establishment. It feels as empty as the rash of gourmet burger bars in central London, just recycling an idea of freshness rather than actually pushing any boundaries. Inherently conservative, not that I believe "disruption" is the answer to everything.