Even if all facts used in the proof are true "in both directions", it's still a serious breach of modern mathematical style to start with what you're trying to prove.
It's also possible that they don't explicitly note that the facts they're using are "true in both directions". edit: to be explicit, in that case I'd still consider the proof wrong
Anyways, if a student presented a proof like that, I would at least take a couple points off for the awkward style unless it was explicitly justified somehow.
It's also kind of a weird proof technique to start with 0=0 or 1=1 and bother to explicitly state this fact...